What’s The Best Place To Invest Your Money? (Hint: It Starts With Y, Ends With OU)


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Do you ever feel like you always have money for the things you value, but never seem to have enough for the things you don’t? Some people place more value on things (shoes, cars, houses, books), some on experiences (vacations, dancing, sky diving), and others on states of being (financial freedom, happiness, pleasure, health). Which ones do you value? There’s one thing that all these values have in common: YOU.

The question is: Do you value yourself? Do you see yourself as something worth investing in?

You may believe that thinking about yourself, loving yourself, and spending time with yourself are selfish acts. You may believe that spending money on opportunities and experiences that facilitate or support your growth—personally, intellectually, spiritually or otherwise—are self-indulgent and wrong.

I beg to differ.

If loving yourself and investing in yourself equate to being selfish, then call me selfish until the cows come home. I can live with that accusation. Call me Queen Selfish.

Investing in yourself is one of the most potent things you can do.

We invest in so many things that depreciate in value. As soon as you buy a newly built house, it starts decaying. As soon as you start using that new bike you purchased, it starts breaking down. This is the way things work.

When you invest in yourself—which results in better health, greater happiness, and actualizing your dreams—the world benefits. How?

When you shine, you affect the people and the energy around you.

Did you ever notice how people tend to gravitate towards people who radiate joy, positivity and aliveness? There’s a quality about them that you just want to be around, almost hoping it will rub off or sink in.

People who invest in themselves are generally happier and healthier, more likely to be working a job they love, and more satisfied with where they are in life.

If you’re parents sent you to primary school to get an education, they were investing in you, and I don’t just mean monetarily. If you went to college or did a training course in something, you invested in you. If you’ve ever read a book on something that helped you better understand the world, other people, economics, politics, history, ancient cultures, spirituality, philosophy, social structures, science or any other possible subject, you invested in you.

What are some ways you can invest in yourself? What areas of your life do you feel are crying out for some of your time, energy or attention?

Investing in yourself can take many forms.

It can be as simple as buying yourself a good blender, dedicating 15 minutes a day to “You Time” or getting a massage.

It may be a training course that will bring you one step closer to the career of your dreams. It may be a seminar on money management that will allow you to become more financially savvy. It may be a weekend yoga workshop that will inspire you to rededicate yourself to a daily spiritual practice.

In a world with endless capital to invest, this is an easy choice. But how do you invest in yourself (monetarily) without going into crippling levels of debt? What investments will give you a “return on your money?” Is it worth it to spend $200,000 on law school if you end up being a slave to a firm for the next 10-15 years just to pay back your debt? It may or may not be. There are many factors to consider.

Your health, happiness and sense of freedom are incredibly important.

If you feel crippled, strangled, or paralyzed due to an “investment” you’ve made in yourself, is it really an investment, or a just an energetic sinkhole? Is it empowering you to bring your gifts into full manifestation in the world, or keeping you locked in a box?

Ultimately, the more you understand yourself and how you fit into the world, the more you are likely to share your gifts, talents and passions. The world wins. Spending time becoming the best human you can be and stepping into your higher self—the self that is more compassionate, patient, loving, insightful, conscious, inspired, alive, and present—one of the most powerful things you can do as a human.

For a long time, I had a hard time with the idea of investing in myself. I almost didn’t feel worthy of it, and worried that if I spent money on myself and I “failed,” then it would have been a waste. I hate wasting things. Does this story sound familiar?

The good news: you can never waste money on yourself if you take something out of the experience or learn something from it. The lessons are part of the growth.

When I realized that investing in myself was actually helping me fulfill my deeper desires, I saw how flawed my thinking had been. I was actually able to work more efficiently, get more clients, love what I do more, be happier in life, be more open and loving with those around me, and feel more connected to myself and the Universe around me. I win. The world wins.

When you invest in yourself, you get to carry around and experience the benefits of that investment wherever you go. You don’t need to stress over the stock market numbers, or worry about changing your retirement plan around to know it’s a sound investment. You get to bask in the benefits of your growth, self-discovery and increased intelligence. Watch the ripple effect of your investment reach every aspect of your life. You are worth it.



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Alani Kelly

Alani Kelly is a Health + Desire Coach, writer, teacher, and Eat.co’s Health + Wellness Expert. She specializes in empowering others to explore full desire, achieve total wellness, and feel more alive. Alani works with clients from around the globe, and offers customized coaching packages for personal transformation and growth. Questions for Alani? Want to schedule a free consultation? Visit her website, The Radiant Health Coach. You can also connect with her on Facebook .

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